Frontier Soups Introduces New Chicken Stew & Revamps Packaging for Hearty Meal Line
Hearty Meal Colorado Campfire Chicken Stew has all the flavors of homemade chicken pot pie and is gluten free.
New packaging still showcases all natural ingredients but adds peel-off tag for recipes and cooking instructions.
WAUKEGAN, Ill., June 2010 – Frontier Soups’ new Hearty Meal™ Colorado Campfire Chicken Stew is like homemade chicken pot pie in a bowl, and as its name implies, it can either be enjoyed around the dining table or the campfire. The stew is being introduced, along with new packaging for the company’s Hearty Meal line, at the NASFT 2010 Summer Fancy Food Show, Booth 4426.
Scented with sage and thyme and filled with carrots, peas, potatoes and white beans, Colorado Campfire Chicken Stew can be prepared gluten free and is as thick and rich as chicken pot pie, according to Trisha Anderson, founder of Frontier Soups™. In addition to a recipe for stovetop preparation with fresh chicken breast, it also has a variation for camping enthusiasts using canned chicken, Anderson said.
The new packaging, which continues to feature cello bags that clearly display the layered all natural ingredients and seasonings, includes a peel-off tag with recipes and cooking instructions on the back label instead of a free-hanging tag. It also includes a brick red header label for a bold branding block on the shelf and a more squared bottom for neater stock-keeping, she said. Each soup has a front label distinctly colored to coordinate with its flavor profile and a prominent call-out indicating whether it is one of Frontier Soups’ now 31 gluten free mixes.
“Frontier Soups appeals to both aspiring and accomplished home cooks because we offer a shortcut to homemade, usually with fewer than five ingredients,” Anderson said. “With all the seasonings and recipes on the packages, these soups offer healthy meal solutions for consumers’ busy lives. For instance, the Colorado Campfire Chicken Stew can be served with biscuits or home cooks can use it to make a chicken and dumpling recipe that is on the label.” All Frontier Soups mixes are all natural with no added salt, preservatives or MSG.
The Hearty Meal line of soups, stews, chili and chowders is available in packages of from 7- to 18-ounces with a suggested retail price of $6 to $7. The suggested retail price of the new Colorado Campfire Chicken Stew is $7.00.